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Blue Diamond Package Design
Project Type
Graphic, Packaging design, Commercial Design, Commercial Advertising, Advertising
Date
Jul 2014
Location
Kowloon Bay, Hong Kong
Blue Diamond Almonds, founded in 1910, is an American brand headquartered in Sacramento, California.
For this packaging design update of Blue Diamond, my main goal is to enhance the product's recognizability in the marketplace, attracting a wider range of consumers. Throughout the design process, I have maintained the classic elements of the brand while adding innovative and fashionable concepts to make the style more distinctive. Additionally, I have emphasized the presentation of the product's taste and nutritional content, allowing consumers to quickly understand the delicious and healthy enjoyment Blue Diamond provides.
